The Beauty of Search Engine Optimization for Online Business

How about getting your business website to the front pages of all the major search engines such as google, yahoo, bing and many more.... This is the result you get when you optimize your website pages.

I work for one of the SEO companies in Lagos, Nigeria and have been above to see the impact of performing a good and effective optimization on my clients websites. This company has its own target market of websites in Nigeria that sells luxury men's watches.

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Before I dive straight into the beautiful nature of SEO, let us take a few steps backward to learn the basics of Search Engine Optimization.

Search Engine Optimization - What is it?

Search Engine Optimization popularly known as SEO is the process, ways or manner in which a website owner attract free traffic to a website from search engine by making sure that the website appear on the front pages of Search Engine Result Pages (SERPs) when particular keywords or phrases are being searched for.

Google, the most popular search engine will rank any website with a good SEO in place. Similarly, other search engines will do the same for a well optimized website.

Are you new to SEO? or you want to get a better understanding on search engine optimization, then I am pleased to give you more insight on the topic.

Types of Search Engine Optimization

Generally speaking, we have two types of SEO that can be performed on a particular website to achieve the required results; these are On-page SEO and Off-page SEO. It is my pleasure to shed more light on both types.

1. On-page SEO:

I always refer to this as 'putting your house in order'; yes, you need your website pages to follow the guidelines set by the search engines. How do you do this? Well..... there are basics as I will explain below that needs to be in place for you to follow as hinted by google in the google SEO guidelines.

Without too much ado, I will briefly breeze through some of the important factors needed for a good on-page Search Engine Optimization. Below are seven of the many important factors that will help your on-page SEO:

  • Always create a unique page title:

    A page 'TITLE' on your website should be unique; it should be something that makes visitors to your website want to read your content. In other words, your page title will tell website visitors what the page is all about. You will need it to be as related to the page content as possible.

    One of the great important of SEO Strategy is the creation of a unique page title. In fact, this give site visitors the first impression of what that page is all about. If your page title is good, believe it, you have crossed the first on-page SEO huddle.

    Another key point, make sure the page title is not too long. Many SEO experts recommend having less than 70 letters for your title. Just try to keep it as simple as it could be.

    • Use of description meta tags:

    Another key point often overlooked is the page 'description' meta tags. By all means, make sure you have a descriptive meta tags on all your website pages. These meta tags inform search engine crawlers what the page is about; in addition, it is an indication that you are in line with google SEO guideline factors.

    Make your web pages user friendly

    Pages should be created for visitors

    Headers tags add good value

    Mobile optimization add value

    Image and Video optimization are equally important
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